David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, November 3, 2011
Study: Customers Prefer Direct Mail to Phone, E-mail
A recent research article in the Journal of Marketing reports that customers accept about twice as much direct mail, compared with phone calls and e-mail, before their spending levels start to drop. The study of multichannel marketing was based on contacts between a large auto dealership and its customers. The researchers hypothesized that customers view physical mail "as less intrusive than telephone calls or e-mails." For details, see http://newsroom.ucr.edu/2680
Tuesday, November 1, 2011
DMA Conference Attendees Are Upbeat About 2012
Optimism reigned among attendees at the Direct Marketing Association's 2011 Conference & Exhibition in Boston. A Pitney Bowes survey of arrivals at the October event found that 80% expected increased marketing budgets in 2012. For details, see http://news.pb.com/press-releases/pitney-bowes-survey-80-percent-marketers-say-2012-bugets-will-increase.htm
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