David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, February 2, 2012
Homeless Charity Mailing Reaps $45,000 in 4 Days
Nonprofit marketing kudos are in order. A direct mail campaign to previous donors on an e-mail housefile raised $45,000 in four days for The Wheeler Mission, an Indianapolis-based charity aiding the homeless. The nonprofit dropped 9,000 pieces on Dec. 28 and got a 3% response rate. For more details on the charity's marketing plans, including expanded e-mail, see http://chiefmarketer.com/direct/non-print/Wheeler-Direct-Mailing-Raises-forty-five-thousand-in-Four-Days-lar2/
Tuesday, January 31, 2012
You Know Mobile Is Hot When Even USPS Is a Fan
Everyone is riding the mobile bandwagon -- even the USPS. If you are an e-mail marketer, take note that mobile e-mail open rates were up 34% in the second half of 2011, and rose a whopping 73% for iPads, according to the latest Return Path study. For details, see http://www.mobilemarketer.com/cms/news/research/11667.html . And if postal mail is your channel, well, the U.S. Postal Service has added a new app to its suite of mobile services for you. The new app allows iPhone and iPad users to scan barcodes on shipping labels with the device's camera for convenient tracking of packages and other mail. See http://about.usps.com/news/national-releases/2012/pr12_003.htm
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