Education fundraisers provide a lesson on the value of year-round online effort in Blackbaud Inc.'s latest report on 2011 online giving. The report showed overall online giving up 13% on a year-over-year basis (after removing international giving's Haiti earthquake skew), but education organizations led the pack with a 40% rise from 2009. Most fundraisers still count on a seasonal spike, with October-December online giving accounting for almost 35% of 2011 donations, but Steve MacLaughlin, Blackbaud director of Internet solutions, noted, "It is possible to build an online giving program that avoids the make-or-break, end-of-year fundraising crunch. This is evidenced by the education and healthcare sectors that have benefited from concerted online fundraising efforts during other parts of the year." For details, see
http://finance.yahoo.com/news/Online-Giving-Nonprofits-Grew-bw-2040041820.html
Where Data Comes to Life
Thursday, February 23, 2012
Tuesday, February 21, 2012
Europe Privacy Law Would Curb Online Data Use
Europe is considering a broad new law on online data privacy. The proposed law would force Internet companies like Amazon.com, Google and Facebook to obtain explicit consent from consumers about the use of their personal data, delete that data forever at the consumer’s request and face fines for failing to comply, reports The New York Times. The European Union data protection program would regulate all companies doing business online in the EU's 27 member states, not just those based there. It would bascially pull the rug out from under Internet companies' ability to use personal data, the key to their online advertising profits. For details, see http://www.nytimes.com/2012/01/24/technology/europe-weighs-a-tough-law-on-online-privacy-and-user-data.html
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