Don't discount the messaging power of those automatic response e-mails! Only 2% of all e-mails sent are messsages automatically triggered by online behavior, but these automatic responses enjoy open rates that are 96% higher and click rates that are 125% higher than those of nontriggered e-mails. That's according to a recent report by Epsilon and the Direct Marketing Association. For more details, see http://www.btobonline.com/article/20120405/EMAIL13/304059997/triggered-emails-outperform-usual-messages
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.