New Paper Will Be Clickable by Smartphones

Now even paper is clickable! Ricoh Production Print Solutions unveiled a new planned service called "Clickable Paper" at the drupa 2012 trade show, an international event for print media. The new paper will allow smartphone users -- both iPhone and Android fans -- to point at newspapers, magazines, direct mail and other printed products to be directed to related content. For more, see the btoboline.com story at  http://www.btobonline.com/article/20120503/ADVERTISING12/305039995/ricoh-to-roll-out-clickable-paper

New CheetahMail Tools Can Alter Deployed E-mail

Marketers can now customize messages both before and after they deploy e-mail. Experian CheetahMail, the e-mail marketing division of Experian Marketing Services, announced that it has added tools to allow e-mail content to be changed after the e-mails have been sent. CheetahMail blasts can be updated in real time based on events as they happen, or on location or time of day. Content can even be changed every time the e-mail is opened or reopened, according to Experian CheetahMail. See the btobonline.com story at http://www.btobonline.com/article/20120507/EMAIL12/305079998/cheetahmail-adds-real-time-email-customization