David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, November 15, 2012
DMA: Marketers Bullish on Direct/Digital Marketing
The economic crystal ball may be hazy, but 72% of marketers and marketing suppliers still believed at mid-year that direct and digital marketing were well-positioned for future growth, according to a survey by the Direct Marketing Association (DMA). The DMA “Quarterly Business Review” found that 48.8% of respondents saw their companies' direct and digital revenue grow in the second quarter, while 42.2% reported unchanged revenue. See the btobonline.com news release http://www.btobonline.com/article/20120907/DIRECT10/309079996/dma-finds-marketers-bullish-on-direct-and-digital-marketing
Tuesday, November 13, 2012
Marketing Timing Drives Holiday Sales Peaks
Targeted, well-timed pre-holiday and post-holiday strategies in 2012 will be key to helping marketers break through the noise to win online and in-store sales, according to Epsilon's "2012 Holiday Report." Based on its analysis of 2011 holiday trends, Epsilon reports that the period from Nov. 27 to Dec. 17 accounted for a third of online and call center sales, with total direct marketing sales peaking in weeks 48, 49 and 50 (week 52 is the Christmas week). Other timing issues to heed: Epsilon found that 2011 conversion rates were highest on Wednesdays (10.4%), followed by Saturdays (9.5%), Thursdays, (8.5%) and Fridays (8.5%). Meanwhile, Average Order Value was highest on Saturdays, which doubled any other day at nearly $350. For a press release with more findings from the report, see http://www.epsilon.com/apac/news-events/press-releases/2012/tis-season-epsilon-releases-2012-holiday-trend-report
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