Tablet Ad Performance Leads in Mobile, Search

Tablet ad campaigns are outperforming mobile norms on key brand metrics, according to a new eMarketer report, "Tablet Advertising: Volume and Engagement Levels Jump Up." Paid search ads targeting tablets are delivering better results than desktop search, too. Still don't see a need to target tablet users? Maybe these numbers will change your mind: By the end of 2012, eMarketer estimates the number of U.S. tablet users, which is defined as anyone who uses a tablet at least once a month, will reach nearly 70 million, double the 2011 tally and equal to roughly 30% of internet users . By 2015, over half of internet users will log onto the web via their tablet, eMarketer predicts. Read more about tablet advertising trends at http://www.emarketer.com//Article.aspx?R=1009423

Study Finds Company Blogging Builds Leads

If you blog it, leads will come. Companies that devote time and effort to blogging see significant lead generation improvements, according to a study by Internet marketing company HubSpot Inc. HubSpot's "Marketing Benchmarks" study found that companies that blog only one or two times a month generate 70% more leads than companies that don't blog at all. Also, those companies that previously posted three to five blogs a month almost doubled their lead generation when frequency increased to six to eight times a month. For more, see the btobonline.com report: http://www.btobonline.com/article/20121025/SOCIAL06/310259997/study-finds-increased-blogging-boosts-lead-generation#